By Allison Ford

They’re everywhere … appearing on billboards and in magazines, in television commercials and in movies. Sometimes they can even be detected in popular songs (but only if you play them backward). They’re subliminal messages, and they control what we buy, what we think, and what we do, all without our conscious minds even realizing it. How do they work? Or maybe the better question is - do they really work at all? 

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