The Biggest Hoax Ever

A strange incident happened in Latvia. Something has fallen from the sky and supposedly caused a large crater. Scientists and experts rushed to the site believing it was a meteorite. There was even a video showing a fireball at the bottom of the crater.

But after all those, the experts claimed it was just a hoax. The hole was dug by shovel and the video was taken by a group of film students. But the most important part is that the representative of mobile network operator Tele2 said, that all of this was sponsored by Tele2 company.
Why?

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